Engaging comments: Where is the beef?

by Urs E. Gattiker on 2010/02/03 · Comments1,092 views

Commenting on other blogs has been, and continues to be an integral part of blogging. However, the challenge is to get blog comments that add depth and insight to the original post. Better engagement is also fostered if the blogger manages to provide thoughtful replies to commentators. That’s all great in theory, but how to put it into practice?

This blog post discusses five steps to writing a high-quality comment and three ways to elicit game-changing comments, outlining some of the obstacles to getting there and why low-level brickbats need not apply. [click to continue…]

Social media: What is so special?

by Karen Purves on 2010/01/27 · Comments1,584 views

Social media, social networking and blogging are not just new tools; they are part of the revolution in marketing that started some twenty years ago when the internet became mass market.

This article clarifies how social media tools and channels such as Twitter, Facebook and LinkedIn can make a real difference if used correctly and what this means for you. [click to continue…]

4 ways to Twitter success

by Urs E. Gattiker on 2010/01/20 · Comments4,718 views

    Update 2010-01-20: This morning (lunch time GMT) the Twitter whale is showing again. How reliable a technology is and how this affects our business is another issue we could have addressed here. But we did not.

In the meantime,  anyone curious about why their CEO fails with Twitter, or whether better (Twitter) micro-blogging might give your company a more personal voice and better client-engagement, this post is for you. This article will clarify where Twitter could fail you miserably and why social media experts may try to sell you snake-oil. [click to continue…]

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