Social media policy DOs and DON’Ts: 8 essentials

by Urs E. Gattiker on 2010/07/28 · View Comments 775 views

Companies using social media to improve engagement require web relations specialists for constant monitoring. This means that staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.

An increasing number of companies have accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you reach new markets; they can also create public relations nightmares.

Last week we discussed

This week we address other social media DOs and DON’Ts for companies that want to blaze a trail down the path to better engagement. [click to continue…]

ComMetrics weekly review: UEFA screws up as Berlusconi walks

by Urs E. Gattiker on 2010/07/26 · View Comments 532 views

This week’s social media DOs and DON’Ts: Social media measurement, marketing buzz tidbits, tools and other happenings we came across while surfing the internet, blogging and posting on Facebook, Identi.ca, Naijapulse or Twitter.

Our focus includes UEFA upsetting fans, US consumers’ worries, BP’s oil spill, Italy hitting the brakes on 90,000 vehicles, the New York Times’ digital ad boost, Facebook’s continuing rapid growth and other heavyweight brands’ trials and tribulations. [click to continue…]

Social media DOs and DON’Ts: 8 pivotal tips

by Urs E. Gattiker on 2010/07/21 · View Comments 5,347 views

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.

An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you reach new markets; they can also create public relations nightmares.

So while social media has gone mainstream, quite a few companies continue to struggle with achieving effective engagement. This post addresses the social media DOs and DON’Ts for companies that want to keep up with their engaged community.

==> Update 2010-07-28 – ComMetrics – Social media policy DOs and DON’Ts: 8 essentials

[click to continue…]

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