ComMetrics weekly review: Friendfeed to Berlusconi

by Urs E. Gattiker on 2009/08/09 · View Comments 3,273 views

Short link blogging coming your way this week – interesting material to gain insight instead of hindsight.

In case you missed the last six weeks’ best links:

Very useful links: OECD to Twitter, Google via Coca-Cola for week 26.
Very useful links: Wiki to YouTube
for week 27.
Very useful links: Qwerty to WEF for week 28.
Very useful links: Facebook to Morgan Stanley for week 29.
Very useful links: White House to Adobe for week 30.
Very useful links: Nikon to Wii via Yahoo! for week 31.

Social Media TOOLS and GUIDES, Best practice
#trends2watch => #tools2watch search Google Twitter WolframAlpha and Flickr via heaper view results for search #metrics2watch – it works quite well indeed.

#tips2follow #tools2watch REPLACE FRIENDFEED – Set up your own custom Lifestream page with LifeStream Wordpress Plugin.

Will Twitter and Facebook save UBS? #trends2watch

Social Media MARKETING BUZZ
#trends2watch => online media advertising – Facebook’s share is going up against MySpace (see graphic at right).

#trends2watch – 1-800-Flowers, Sears & Threadless (T-shirt seller) let users add items to their shopping cart on Facebook see graphic here.

TrendwatchWHITE PAPERS
#trends2watch – Japan: # of working age (20-64) people per person aged 65 or above => 1950/1975/2000/2025/2050 = 10/7.7/3.6/1.9/1.2 #aging #retirement – a growing burden on fewer shoulders.

Total Fertility Rate – children per woman TFR – Japan 1.37, China 1.77 – prospect of retirement age rising as high as 70+ #trends2watch #metrics2watch

Country’s Dependency ratio = proportion of children & retirees to working population – worsening trend is getting China to consider a partial rollback of its one-child policy (see chart to right).

#things2read 30% (08=55% [40%] to 50% [46%]09) of UK adults (15-24 [25-34] yr olds) have online profile (e.g., Facebook, Bebo, MySpace, etc.) OFCOM study reports. 12% use Internet for phone calls. #trends2watch

#trends2watch Teens care about their real-life & online friends => use Facebook, Bebo and MySpace but NOT really Twitter, which is not really news – user stats confirm teens do not tweet.

Economic CRISIS AND POLICY
#Bettergovernance => Cash for clunkers distorting car prices could scupper any nascent recovery in car markets Who pays for what & how much (see graphic at right)? #trends2watch

WSJ reports some Big Apple coffee shops are pulling the plug on laptop users who nurse 1 cup while surfing the job boards to make room for the lunch crowd. – #trends2watch

Actionable Metrics and Standards – Best Practice
#metrics2watch => House prices rose as much in Europe during the boom as in the UK – just slower but now dropping – see graphic below.

Cash for Clunkers average US subsidy $4206 BUT saving 9.6 miles per gallon AND payback period 7.6 years – what about energy used to scrap those clunkers? Spare parts cannot be recycled – does this make sense? #carbonfootprint

Global benchmark for sugar pushed above 20 cents a pound highest in 20 years beating previous peak of 19.73 cents in 2006 (see graphic at left) – will the sugar laborers get a raise? DOUBTFUL. #trends2watch

InfoSec
MICROSOFT flags UAC flaw with Windows 7 as malware – but refuses to fix it – WHY!? #threats2watch #bugs2fix

Humor/Satire
Snapshots from Berlusconi’s and Putin’s summer vacations – what a difference (see image below)! #things2view

What corporate bloggers should watch out for – final two posts coming your way August 12 – meantime, please brush up your skills here:
- 1) Lessons 1 – 4: Starting your blogging off on the right foot (2009-06-03)
- 2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
- 3) Lessons 8 – 11: Whatever domain, home you choose – beware
- 4 – Lessons 12 – 13 – getting the basic SEO issues right

Okay, now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!

{ 6 trackbacks }

Best business model: Free to use, pay to play
2009/08/27 at 07:44
Very useful links: Microsoft vs. Facebook vs. SAP
2009/08/30 at 19:33
Very useful links: NFL bans Twitter, now with adverts
2009/09/14 at 20:04
Very useful links: Real Madrid to GM via Twitter - best practice, KPI, benchmark, baseline measurement, social media monitoring, virtual world revenues, best metrics, - ComMetrics: social media monitoring => best practice
2009/09/20 at 19:31
Very useful links: Real Madrid to GM via Twitter - best practice, KPI, benchmark, baseline measurement, social media monitoring, virtual world revenues, best metrics, - ComMetrics: social media monitoring => best practice
2009/09/21 at 07:25
ComMetrics weekly review: Data-theft to tweet-deaths via free tools - top stories, Amazons Elastic Computer Cloud or EC2 vulnerability to hacking, 34 free social media tools, Microsoft and Bings imminent release of a new joint feature, why BBC AOL and the
2009/11/29 at 05:31

{ 2 comments }

Davis 2009/08/12 at 08:46

Yes, your links are very useful. Your thoughts on Friendfeed are very intresting.

Urs E. Gattiker 2009/08/13 at 10:05

Dear Davis
thanks for the encouragement. Friendfeed (a sharing and aggregation tool) is located nearby Facebook in Silicon Valley. This week Mo 2009-08-09 Facebook announced its $50m takeover of Friendfeed.

The Friendfeed acquisition appears to be primarily to get the talent and team not so much the website. Maybe the features it offers such as Search, Best of Day as well as its rapid pocuring of social content in real time made it attractive to Facebook.
But only the future will tell if acquiring Friendfeed for this price tag was a smart move by Facebook. Friendfeed’s features and technologies are likely to be folded into Facebook.

Thanks for the comment.

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