ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon

by Urs E. Gattiker on 2009/11/15 · 14 comments 6,853 views

in social media diary

Image - tweet by ComMetrics - #tools2watch = often analytics products show you many things, but they neither tell you what nor how to get the info #measureEvery week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is by simply following us on Twitter. If you already follow too many people to keep track of, however, this weekly compilation provides you with our top tweets for the previous seven days.

Our top stories include how Barcamp Liechtenstein outdid most by creating a place to crash for attendees’ kids, how Google is upsetting the privacy-loving Swiss and getting taken to court, how Amazon encourages affiliates to spam their Twitter followers, why and how charities can use the Internet to raise funds, and how luxury brands are trying to use social media better. Plus, check out some free Twitter tools to better manage your brand on social networks.

In case you missed the last six weeks’ best links:

Very useful links: BarCamp to Morgan Stanley via eBay for week 43.
Very useful links: White House to Google Groups for week 44.
Very useful links: Xing to Picasso via MoMA for week 45.

Don’t miss the upcoming week! Sign up with your email right now to get it first:

If you are a #Xing member (if not, you can join for free): Recently, we launched the Social Media Monitoring group – be one of the first 100 inaugural members! Your personal invitation is here #measure #publicrelations

B2B – Luxury Labels, Manufacturing
#Versace, #Gucci, #Ferragamo: 2010 Social Media Challenges

FREE Tools for Twitter and Facebook: Tips and tricks
Who were your first followers? #tools2watch

WebTrends 9: Get the trends, customer intel and more #measure

Trends to watch – museums, not-for-profits, WOW
Very useful: The pros and cons of charging for membership #strategy #freemium #MyComMetrics

How charities use Web 2.0 technology to raise money #crowdsourcing for a good cause #trendwatch

Discounts drive users to engage with brands: Primary reason for friending a brand = exclusive deals – this is clearly a US phenomenon but does not apply in Germany or France.

Amazon Turns to Twitter to Boost Affiliate Marketing. Is it Spam? #things2read #trends2watch

Executives & social media – the door is open: The truth about usage and why one should invest NOW and use it – #csuite2watch

White and research papers – presentation slides – trendwatch
Nokia White Paper: Evaluating your online success with Web Analytics – a MUST read #metrics2watch

#bcli09 Soziale Medien für gemeinnützige Einrichtungen: Wie nutzt man diese besser – Slides ONLINE inklusive Checklisten und Links zur Umsetzung

#bcli09 Was war so richtig innovativ am barcamp Liechtenstein? Die Kinderbetreueung – einfach super

Social Media – information security, privacy
Swiss #Privacy Commissioner tells #Google #Streetview: enough is enough, see you in court – 8 cities were included, Commissioner received 105 complaints => wants to clarify if people have the right to force Google to anonymise them if they are pictured in some street views. The court also needs to address privacy regarding people’s backyards – can Street View show these images or does the law not allow this because it violates people’s right to privacy => view press release and court submission.

Since late August the Privacy Commissioner has been trying to get Google to fix these things. Unfortunately, besides talking, Google did not give an inch or claimed it was unable to address matters due to technical inabilities as revealed in consultation session minutes. Now the courts will have to sort it out, but the company’s claim to do no evil has clearly been violated by Google’s bullying behavior. If the court rejects the case it is very likely that parliament will approve the necessary changes to law to get Google to heel.

What did we miss this week? Please add your tweet about what we missed in a comment below. Thank you.

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