ComMetrics weekly review: ROI to porn via Facebook

by Urs E. Gattiker on 2009/11/29 · 16 comments 11,311 views

in a analytics taking action,a analytics tools,social media diary,white papers checklists

Image - tweet by ComMetrics - Key to smart #strategic Key Performance Indicator(s) or #KPI => gaining more insight with fewer #metricsEvery week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corpo-rate bloggers. This weekly compilation provides you with our top tweets for the previous 7 days.

Our top stories include how porn and Facebook can damage your long-term career prospects, why design matters for your web, blog and LinkedIn pages, an illustration of why ROI fails with social media – AGAIN, how A/B testing makes a big difference to success, a special invitation to join your social media monitoring group on Xing (if you want to know what Europeans are up to regarding web or social media analytics, you’d better join). Plus, check out some free Twitter tools, PHP code and more to better manage your brand on social networks.

In case you missed the last six weeks’ best links:

ComMetrics weekly review: White House to Google Groups for week 44.
ComMetrics weekly review: Xing to Picasso via MoMA for week 45.
ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon for week 46.
ComMetrics weekly review: eBookers to Twitter via Google for week 47.

Don’t miss the upcoming week! Sign up with your email right now to get it first:

If you are a #Xing (Europe’s LinkedIn) member: Recently, we launched the Social Media Monitoring group – be one of the first 100 inaugural members! Your personal invitation is here #measure #publicrelations (If you’re not a member yet, you can join for free.)

B2B – Luxury labels and manufacturing
RT @dkasrel Most overlooked step to website success #design #seo #web => @ComMetrics agrees – we got client feedback for our blogpage update, currently under construction – COMING SOON to a web browser near you.

RT @lyksumlikrish VERY USEFUL => 3 dimensions of social media engagement – improve now #socialmedia #marketing

FREE tools, code for Twitter, blogs and Facebook: Tips and tricks
@ComMetrics ranked 8380 based on RTs => is this #metric useful as a #KPI ? What about #cultural differences, other moderating variables – not sure if this tool is useful, but it sure is fun to play with.

VERY USEFUL => Simple A/B testing – using #php code #coding #abtests #marketing

Benchmark social media – best practice
Our tool + the corporate blog became a Las Vegas visual experience. We designed the product, added more widgets…

Measuring Social #Media #ROI – Can it be done? (P.S. – Treepodia fails to post comments to this post during weekends: fails social media test 101.)

Maybe what this means is that we simply cannot engage and relate engagement to ROI? #measure #SM #trendwatch

White and research papers – presentation slides – trendwatch
#things2read – Of libraries, doctorates and Web 2.0 – how the British Library outsources a study and the outsourcer fails research 101

Social Media – information security, privacy
Porn plus Facebook can lead to embarrassment, perhaps worse #threats2watch

Cases – failures – how you don’t want to do it – Social Media 101
Why ROI fails for social media vs. 100 possible ways to #measure ROI

What did we miss this week? Please add your tweet about what we missed in a comment below. Thank you.
Interested? You should follow us on Twitter.

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  • http://twitter.com/Treepodia Mike Darnell

    Hi Urs,

    I'm sorry to see I failed “Social media 101″
    : (

    Oh well – I was never much of an academic success anyway…

    In all honesty the only reason I missed your comment is because it had 2 links in it – enough to trigger the ever vigilant Akismet spam filter I have set up…

    …oh, and my dog ate… my broadband cable (?)
    : )

    Seriously – thanks for visiting our blog and posting your comments – I've published the trackback too (I guess I'll have to learn to live with the shame…
    ; )

    Cheers,
    Mike
    @treepodia
    http://blog.treepodia.com

    • http://My.ComMetrics.com Urs E. Gattiker

      Dear Mike

      Thanks for responding so quick about my post on your blog. Surprisingly, Aksimet may label things as spam but you can always change the defaults.

      But thanks for recovering it …

      Respectfully
      Urs

  • treepodia

    Hi Urs,
    I couldn't afford to fail twice, now could I…
    BTW I've just published a new post on our blog titled:
    “When you have to sell…Sell! Don’t talk” – http://blog.treepodia.com/2009/11/when-you-have
    You're welcome to come on in and comment… : )
    All the best,
    Mike
    @treepodia

    • http://My.ComMetrics.com Urs E. Gattiker

      Morning Mike

      I did go in and comment but it probably ended up in the spam box again :-)

      Have a great day

      Urs

  • http://My.ComMetrics.com Urs E. Gattiker

    Morning MikennI did go in and comment but it probably ended up in the spam box again :-)nnHave a great daynnUrs

  • http://My.ComMetrics.com Urs E. Gattiker

    Morning MikennI did go in and comment but it probably ended up in the spam box again :-)nnHave a great daynnUrs

  • http://My.ComMetrics.com Urs E. Gattiker

    Morning MikennI did go in and comment but it probably ended up in the spam box again :-)nnHave a great daynnUrs

  • http://My.ComMetrics.com Urs E. Gattiker

    Morning MikennI did go in and comment but it probably ended up in the spam box again :-)nnHave a great daynnUrs

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