From the monthly archives:

December 2009

Social media marketing: Can I trust you?

by Urs E. Gattiker on 2009/12/30 · 60 comments 10,683 views

in c blogging - case studies,d business ethics,e marketing 101 KISS

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.

Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust

Using great visuals = Failing your customers

by Urs E. Gattiker on 2009/12/24 · 22 comments 6,368 views

in c blogging - case studies,e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters

5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.

Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability

ComMetrics weekly review: Taliban to IBM via Microsoft

by Urs E. Gattiker on 2009/12/20 · 19 comments 6,289 views

in a analytics tools,social media diary

Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!

Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring

Why A/B testing of web design fails

by Urs E. Gattiker on 2009/12/17 · 59 comments 16,591 views

in a analytics taking action,b why benchmark failures,e marketing 101 style matters

A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.

Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI

ComMetrics weekly review: iPhone to EFF via World Bank

by Urs E. Gattiker on 2009/12/13 · 4 comments 4,284 views

in a analytics tools,social media diary,white papers research

Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!

Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring

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