ComMetrics weekly review: No Flash? No go!

by Urs E. Gattiker on 2010/05/31 · 11 comments 12,380 views

in social media diary,z uncategorized

We are back with another week’s worth of tidbits, tools and other happenings we came across while surfing the internet, blogging and posting on Facebook or Twitter.

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So here come the highs, lows and oddities I discovered through my various social media channels.

    Sunday/Monday

Early this week I came across another study that got me curious:

    Customer intimacy: 88 percent of all CEOs said getting closer to the customer was the most important dimension to realizing their strategy in the next five years.

    Simplicity: The CEOs we spoke with expressed a need for simplification that extends beyond lean processes and easier-to-use products to more useful and streamlined interactions with their customers, employees and partners.

    Creativity: Creativity is the most important leadership quality, according to CEOs participating in the study.

The data, collected by IBM, is based on 1500 face-to-face interviews with CEOs from companies of all sizes across 60 countries, representing 33 industries.

=> IBM study with CEOs from around the globe – what are their concerns?

    Tuesday

Google’s popular Android operating system for smartphones highlights how consumers increasingly attach more value to the functionality of their handsets than the networks they run on.

And while Android is a success, Google’s Street View service is a nightmare for privacy commissioners. For the last three years, its camera vans have been picking up wireless signals from household routers, unless owners take care to make them invisible and encrypt the traffic. Google now admits that it even stored 600 GB of actual internet traffic and data from private wireless networks not protected with a password.

=> The troubling view of Google’s street

    Wednesday

Image - tweet by @kommboutique Just finished my first webinar hosted by @commetrics. Got some great tips on how to use #twitter more effectivelyWe held another successful webinar entitled ComMetrics University – Twitter: serving your clients better.

It is amazing what works and what seems to fail with Twitter, especially if you are trying to use it for a company that has little to do with consumer products.

Read some of the ideas, feedback and opinions we got from attendees.

=> Want to influence the content of the upcoming webinar? Join the discussion – have your say – why cross-media campaigns flop or not!

    Thursday

Image - advertisement rebutting Apple. It starts with a large-type proclamation of love for Apple and concludes on a less amicable note. Current battle in the Apple-Adobe war over Flash not being installed on iPhone, iPad and iPod TouchThe webinar also discussed avoiding costly mud fights of the Adobe vs. Apple variety (see screenshot at right and read Steve Jobs’ opening return salvo).

Apple’s position on all things Adobe Flash-related is fairly clear. Adobe is fighting this both online and offline.

For now, NBC and Time Warner do not intend to go Flash-less, even though Apple went with HTML5 and El Jobso. It will be a bit longer before we see the world bending to Apple’s will or the tech giant bending to the world’s will.

    Friday

Image - How face recognition worksGoogle has put the launch of its face recognition technology on the back burner. This is due to mounting pressure after Google grabbed 600 GB of private data from homes and businesses, while taking pictures for its Street View service.

=> Google runs afoul of Hamburg Data Protection Office

Two Swedish companies (Polar Rose and The Astonishing Tribe) have demonstrated a program that allows people to take a picture of someone with a mobile phone camera, and then search the internet for matches to that face.

This offers the possibility of snapping a picture of a stranger on a mobile, then using it to search the web for information about them. Incidentally, FAce.com says it has scanned 9 billion photos so far. In comparison, Facebook is home to 40 billion photos.

As the video shows, one could tag people who are listed as contacts in your address book. The person in the picture then gets a text message and is asked for permission to identify and display their photo.

We question if this will work (how the image program works – 5 steps and your face is covered).

Watch the video below – SCARY stuff! Do you want your superior or mother-in-law to find out… ? What do you think?
YouTube Preview Image

    Saturday

Image - tweet by @TobiasHuch #BDK fordert Gestapo 2.0 und will die #Vorratsdatenspeicherung wieder. Demo vor dem #BPT der #FDP in Köln. #Zensur #Überwachung #Vorrat The tweet to the right upset some people at the Bund Deutscher Kriminalbeamter (BDK, German Detectives Union), so they filed a charge with the police against the person tweeting under this Twitter account.

The issues, pros and cons are discussed here:

=> Bringing a charge against Tobias Huch – will it land him in court?
=> Frankfurt court decision regarding tweeting URLs to sites with incorrect information

Lesson: Before you tweet make sure you do not run afoul of German defamation laws. Also, make sure that the information provided on the site you link to is the truth and does not represent possible defamation of a third party – in the above case a corporation.

In another recent German court case, somebody got into trouble for sending a direct message via Twitter to a possible client. Because the tweet was an advertisement, legal troubles abound.

Lesson: If you advertise your product do it with a tweet but not a direct message that could be construed as being spam… meaning you are running afoul of German law.

    Sunday

This morning I did some reading on the ‘Content Power Ratings’ (CPR) issued by Publicis Groupe’s Optimedia.

The CPR rankings, which the media shop first launched two years ago, attempt to assess the overall value of network and cable TV series by going beyond Nielsen TV ratings.

The measure incorporates online and mobile audiences. It claims to be able to capture ‘advocacy’ and ‘involvement’ – both qualities that advertisers love because they supposedly improve an audience’s engagement with their commercials. But there are some problems with this measure as I see it:

=> How well will Optimedia measure the effect of social media loyalty programs?

Additional resources

That wraps up this week’s social media diary. Please let me know how you feel about it – your opinions matter to me!

Article source: ComMetrics weekly review: No Flash? No go!

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