Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
From the yearly archives:
2011
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 3,712 views
in b why polls and survey data help,e marketing 101 social media trendwatch,social media diary
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 41 comments 5,593 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 19 comments 4,220 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 34 comments 5,433 views
in a analytics smarter KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
ComMetrics poll: 2012 social media marketing trends
by Urs E. Gattiker on 2011/11/23 · 85 comments 6,418 views
What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.
Tagged as: 2012, cost-benefit analysis, digital marketing, discussion forum, expert poll, Fortune 500 company, govenrment agency, marketing challenges, measurement, media marketing, poll, research, social media marketing, social media measurement, social media ROI, social networking, social web, survey, trend, trend spotting, trendwatch
