Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
From the yearly archives:
2012
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 13 comments 1,009 views
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 45 comments 2,863 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 22 comments 2,345 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 54 comments 4,716 views
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 52 comments 3,344 views
Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking
