Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
From the category archives:
a analytics taking action
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 54 comments 4,716 views
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 34 comments 5,433 views
in a analytics smarter KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 5,081 views
Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 10 comments 4,992 views
in a analytics smarter KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 65 comments 9,015 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
