From the category archives:

a analytics taking action

4 lessons to help you look smart next time you present social media monitoring data to management.

Data analytics with big data. What do we need to watch out for to avoid making mistakes – think business ethics, privacy, making wrong conclusions…

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!

How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.

Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?