From the category archives:

a analytics taking action

Why A/B testing of web design fails

by Urs E. Gattiker on 2009/12/17 · View Comments 7,646 views

Budgeting for SM: Cost-benefit analysis vs. ROI

by Urs E. Gattiker on 2009/12/03 · View Comments 2,626 views

ComMetrics weekly review: ROI to porn via Facebook

by Urs E. Gattiker on 2009/11/29 · View Comments 2,386 views