URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!
From the category archives:
a analytics tools
URL shorteners: Got a recommendation?
by Urs E. Gattiker on 2011/07/06 · 25 comments 8,009 views
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 4,143 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - terms of the art,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 6,289 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 4,284 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 5,792 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
