Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
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a analyticy taking actionable metrics
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 5,033 views
in a analyticy taking actionable metrics,e marketing 101 cost-benefit ROI,white papers checklists
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 14 comments 5,770 views
in a analytics usability & friendliness,a analyticy taking actionable metrics,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 7 comments 4,767 views
in a analytics smarter KPIs,a analyticy taking actionable metrics,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 5,371 views
in a analytics smarter KPIs,a analytics usability & friendliness,a analyticy taking actionable metrics,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 6,171 views
in a analytics smarter KPIs,a analyticy taking actionable metrics,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
