From the category archives:

a analysis: gaining insights

These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]

Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.

Big data: The latest fad?

by Urs E. Gattiker on 2014/01/07 · 2 comments 15,709 views

in a analysis: gaining insights

Will big data transform business or how we do health care? It could but…

Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).

History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?

Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!

Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.