Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
From the category archives:
a dos and don’ts
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 33 comments 4,798 views
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 19 comments 4,220 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
When did good journalism die?
by Urs E. Gattiker on 2011/11/20 · 23 comments 2,936 views
Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.
Tagged as: Bild, ComMetrics, digital content, digital marketing, Financial Times, freesheet, Jahrbuch Qualitaet der Medien 2011, journalism, Le Monde, measurement, NZZ am Sonntag, privacy, quality vs. quantity, social web, Sonntagszeitung, Sueddeutsche Zeitung, TAZ, The Guardian, transparency, Wall Street Journal
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 27 comments 7,054 views
in a dos and don'ts,d business ethics,f standards - terms of the art,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
Terms of the art: What every discipline needs
by Karen Dietz on 2011/09/28 · 24 comments 4,668 views
in a dos and don'ts,f standards - terms of the art,great guest posts,social media diary
Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art
