From the category archives:

a dos and don’ts

Expert bloggers’ top 5 secrets

by Urs E. Gattiker on 2013/12/12 · 0 comments 6,052 views

in a dos and don'ts,social media diary

Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.

4 lessons to help you look smart next time you present social media monitoring data to management.

Email is dead; long live email!

by Urs E. Gattiker on 2013/03/31 · 0 comments 6,230 views

in a dos and don'ts,social media diary

Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?

You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?

In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?

Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.

Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.

The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.

What satisfies your customer?

by Urs E. Gattiker on 2012/01/15 · 35 comments 9,142 views

in a dos and don'ts,social media diary

Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.