Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
From the category archives:
b why benchmark analytics
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 54 comments 4,716 views
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 7 comments 4,767 views
in a analytics smarter KPIs,a analyticy taking actionable metrics,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 5,081 views
Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 10 comments 4,992 views
in a analytics smarter KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 5,371 views
in a analytics smarter KPIs,a analytics usability & friendliness,a analyticy taking actionable metrics,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
