ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
From the category archives:
b why benchmark failures
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 15 comments 3,519 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 10 comments 3,731 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 8 comments 4,298 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 7 comments 4,771 views
in a analyticy taking actionable metrics,b why benchmark failures
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 5,584 views
in a analytics smarter KPIs,a analytics taking action,a analytics usability & friendliness,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
