From the category archives:

b why benchmark failures

ComMetrics weekly review: 7 roads to a social media flop

by Urs E. Gattiker on 2010/08/30 · View Comments 632 views

Toyota: How to commit brand and reputation suicide

by Urs E. Gattiker on 2010/02/25 · View Comments 6,478 views

Bloggers: Can I trust you?

by Urs E. Gattiker on 2010/01/06 · View Comments 4,287 views