LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
From the category archives:
b why benchmark successes
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 4,846 views
in b why benchmark successes,c social capital,social media diary
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 5,584 views
in a analytics smarter KPIs,a analytics taking action,a analytics usability & friendliness,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 4,653 views
in a analytics usability & friendliness,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 4,110 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
Microsoft vs. Google: Keep it simple, stupid
by Urs E. Gattiker on 2009/07/17 · 12 comments 4,570 views
in a analytics usability & friendliness,b why benchmark successes
The KISS principle (Keep it simple, stupid) is needed to make an operating system or software work properly, including a great user interface and straightforward software code… but do either Microsoft or Google deliver? We tell you why both might fail the test.
Tagged as: benchmarking software, Chrome OS, cloud computing, Google Apps, Google Chrome, Internet Explorer, market dominance, marketing buzz, operating system, risk management, software usability, tools2watch, Toshiba customer service, trends2watch, Windows 7, Windows Vista
