From the category archives:
by Urs E. Gattiker on 2010/11/22 · 28 comments 5,283 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks
by Urs E. Gattiker on 2010/09/15 · 19 comments 7,109 views
in a dos and don'ts,c blogging - case studies,e marketing 101 cost-benefit ROI
Arsenal, Chelsea, Manchester United, and Bayern Munich are trying to increase fan revenues. But how well are they doing using social media? Not so good.
Tagged as: fair play, financial difficulties, football clubs, iPhone, mobile applications, mobile marketing, needy children, partnership deal, revenue streams, social media measurement, unicef, using social networks
by Urs E. Gattiker on 2010/01/06 · 22 comments 7,559 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
by Urs E. Gattiker on 2009/12/30 · 60 comments 10,683 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
by Urs E. Gattiker on 2009/12/24 · 22 comments 6,368 views
in c blogging - case studies,e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters
5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.
Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability
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