Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
From the category archives:
c micro-blogging Twitter
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 52 comments 3,344 views
Going viral? 4 must-haves
by Urs E. Gattiker on 2012/03/04 · 45 comments 4,206 views
in c corporate blogging,c micro-blogging Twitter,e marketing 101 social media trendwatch,social media diary
Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.
Tagged as: 'sin free' seduction, Carla Bruni-Sarkozy, cause marketing, Cebit, Chrysler, Clint Eastwood, Gillette, McDonalds, Red Bull, Roger Federer, SalesForce, social media cause campaign, Super Bowl
Are you building your Twitter reputation?
by Urs E. Gattiker on 2011/08/17 · 12 comments 4,985 views
Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.
Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 8 comments 5,197 views
This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Tagged as: build social capital, client engagement, Facebook, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Privacy and free speech in the UK: Who wins?
by Urs E. Gattiker on 2011/05/30 · 10 comments 4,693 views
A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?
Tagged as: buzz marketing, Datenschutz, Facebook, freedom of speech, gossip, Imogen Thomas, Memima Khan, national jurisdiction, privacy, right to privacy, Ryan Giggs, social media marketing, super-injunction, twitter, viral marketing
