While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
From the category archives:
c micro-blogging Twitter
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 2,983 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 3,428 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 4,697 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 8,702 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 55 comments 5,047 views
Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking
