From the category archives:

c micro-blogging Twitter

From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.

Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?

Social media monitoring and marketing: How al-Jazeera failed Arab dissidents, and social networks failed Egypt’s demonstrators, Moscow Domodedovo’s bomb victims.

Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…

Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…

4 tips for successful tweeting

by Urs E. Gattiker on 2010/05/26 · 20 comments 8,315 views

in c micro-blogging Twitter

Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.

Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?

This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.

What good is Twitter, Facebook, LinkedIn for your business? We share our experiences and show you how it might work for your business.

What good is Twitter for managers who worry about the bottom line? Here we share our experiences and show how it might work for you.