Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
From the category archives:
c social capital
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 45 comments 2,863 views
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 91 comments 8,307 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 14 comments 6,126 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 4,846 views
in b why benchmark successes,c social capital,social media diary
LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
Tagged as: AOL, Bebo, build social capital, Facebook, initial public offering, LinkedIn, ROI, shareholder value, social capital, social media measurement, social networking, why benchmark, Xing
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 12 comments 6,216 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
