Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
From the category archives:
d business ethics
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 22 comments 2,345 views
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 24 comments 5,534 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
When did good journalism die?
by Urs E. Gattiker on 2011/11/20 · 23 comments 2,936 views
Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.
Tagged as: Bild, ComMetrics, digital content, digital marketing, Financial Times, freesheet, Jahrbuch Qualitaet der Medien 2011, journalism, Le Monde, measurement, NZZ am Sonntag, privacy, quality vs. quantity, social web, Sonntagszeitung, Sueddeutsche Zeitung, TAZ, The Guardian, transparency, Wall Street Journal
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 15 comments 3,519 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 27 comments 7,054 views
in a dos and don'ts,d business ethics,f standards - terms of the art,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
