Why do entrepreneurs fail and why do they succeed. Learn from some who have done it all right here.
From the category archives:
d business failures
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 9 comments 3,499 views
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 21 comments 5,060 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 14 comments 6,126 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
Why books benefit from e-reader technologies
by Urs E. Gattiker on 2011/07/27 · 6 comments 4,237 views
Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 13 comments 4,211 views
Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
Tagged as: customer relationship management, do the baseline, Facebook, Google, media measurement, media metrics, media performance, pagerank, participation rates, performance measures, sCRM, social bookmarking services, social media audit, social media kit, social media measurement, social media monitoring group, twitter
