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From the category archives:
d business SME
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 9 comments 3,499 views
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 10 comments 3,732 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 19 comments 5,134 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 65 comments 9,015 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 4,666 views
in a analytics smarter KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, maturity model, social business, social capital, social CRM, social media ROI
