From the category archives:

e marketing 101 KISS

Social media ROI: 3 things to watch out for

by Urs E. Gattiker on 2011/11/03 · 15 comments 3,519 views

in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS

ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.

Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop

Can cause marketing damage reputations?

by Urs E. Gattiker on 2011/04/04 · 65 comments 9,015 views

in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS

This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.

Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics

2011 trends: Will iPad2 be Apple’s downfall?

by Urs E. Gattiker on 2011/03/10 · 14 comments 5,178 views

in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 social media trendwatch

No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.

Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM

ComMetrics weekly review: Customer relationship management

by Urs E. Gattiker on 2010/10/04 · 13 comments 3,727 views

in a dos and don'ts,e marketing 101 KISS,social media diary

Social media monitoring, social media strategy: And the winner is? Customer service often fails, and worse, white papers often fail to illuminate the real issues.

Tagged as: marketing buzz, micro-blogging, quality versus quantity, social media marketing, social media monitoring

Un-social media: 6 keys to success

by Urs E. Gattiker on 2010/09/29 · 12 comments 4,851 views

in e marketing 101 KISS,e marketing 101 style matters

Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.

Tagged as: checklist, customer experience, customer feedback, customer relationship management, customer service, social media marketing

← Previous Entries