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e marketing 101 serving a need

Storied infographics: Why do they fail?

by Karen Dietz on 2012/01/29 · 35 comments 4,753 views

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Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.

Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling

My bank loves me! …Or not

by Urs E. Gattiker on 2011/10/06 · 16 comments 4,412 views

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So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?

Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM

Why books benefit from e-reader technologies

by Urs E. Gattiker on 2011/07/27 · 6 comments 4,237 views

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E-readers are the new it gadget and everyone wants one, but are they really so wonderful or will they cause paperbacks to disappear? The answer is, neither.

Tagged as: Amazon, e-book, e-reader, Gutenberg, Kindle, trend spotting, usability

Smartphone shoppers: What about coupons?

by Urs E. Gattiker on 2011/06/02 · 7 comments 4,358 views

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US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.

Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper

2011 trends: Will iPad2 be Apple’s downfall?

by Urs E. Gattiker on 2011/03/10 · 14 comments 5,178 views

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No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.

Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM

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