Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
From the category archives:
e marketing 101 cost-benefit ROI
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 91 comments 8,307 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 15 comments 3,519 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 16 comments 4,412 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 21 comments 5,060 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 5,033 views
in a analyticy taking actionable metrics,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
