Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
From the category archives:
e marketing 101 style matters
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 24 comments 5,534 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 16 comments 4,412 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 14 comments 5,770 views
in a analytics usability & friendliness,a analyticy taking actionable metrics,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 7,293 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 3,776 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
