Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
From the category archives:
f standards – terms of the art
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 13 comments 1,009 views
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 27 comments 7,054 views
in a dos and don'ts,d business ethics,f standards - terms of the art,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
Terms of the art: What every discipline needs
by Karen Dietz on 2011/09/28 · 24 comments 4,669 views
in a dos and don'ts,f standards - terms of the art,great guest posts,social media diary
Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 4,143 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - terms of the art,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
5 corporate blogging trends for 2011
by Daniel Shorten on 2010/11/03 · 23 comments 6,374 views
Writing blog posts is ever more considered to result in better customer relationship management. We show you what challenges await you for next year.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power
