Why do entrepreneurs fail and why do they succeed. Learn from some who have done it all right here.
From the category archives:
great guest posts
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 9 comments 3,499 views
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 35 comments 4,753 views
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 29 comments 4,328 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 34 comments 5,433 views
in a analytics smarter KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 21 comments 5,837 views
We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics
