From the category archives:

social media diary

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]

Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.

Expert bloggers’ top 5 secrets

by Urs E. Gattiker on 2013/12/12 9,707 views

in a dos and don'ts,social media diary

Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.

Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?

Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line

Email is dead; long live email!

by Urs E. Gattiker on 2013/03/31 9,176 views

in a dos and don'ts,social media diary

Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?

Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.

Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.