Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.
From the category archives:
social media diary
Going viral? 4 must-haves
by Urs E. Gattiker on 2012/03/04 · 45 comments 4,206 views
in c corporate blogging,c micro-blogging Twitter,e marketing 101 social media trendwatch,social media diary
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 84 comments 8,422 views
in e marketing 101 social media trendwatch,social media diary,white papers research
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 33 comments 4,798 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
2012 trends: What makes a failure?
by Urs E. Gattiker on 2012/01/01 · 28 comments 4,493 views
3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.
Tagged as: Abu Dhabi Media Company, Android, Apple, BlackBerry, BlackBerry London, customer experience, Deutsche Telekom, Google, Google Plus, handset manufacturer, Huawei, iApp, iPhone, Kermit the Frog, Lenovo, m-commerce, Miss Piggy, Muppets, profit margin, Research in Motion, revenue share, RIM, ROI, Siri, Sony Music, Swisscom, Telefonica, Universal Music, Vevo, Vivendi, Vodafone, Xiaomi
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 3,712 views
in b why polls and survey data help,e marketing 101 social media trendwatch,social media diary
Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
Tagged as: Android, blog, business context, cost-benefit, customer experience, discussion forum, Facebook, geographic region, Google, Google Plus, iApp, Siri, Slideshare, trend, Tumblr, twitter, Weibo, YouTube
