From the category archives:

social media diary

Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.

How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.

What satisfies your customer?

by Urs E. Gattiker on 2012/01/15 · 35 comments 12,173 views

in a dos and don'ts,social media diary

Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.

2012 trends: What makes a failure?

by Urs E. Gattiker on 2012/01/01 · 29 comments 9,336 views

in social media diary

3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.

Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.

Could Google+ fail in 2012?

by Urs E. Gattiker on 2011/12/11 · 45 comments 14,036 views

in social media diary

Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?

Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.

Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.

3 reasons non-fiction books get ignored

by Urs E. Gattiker on 2011/04/28 · 6 comments 9,339 views

in a dos and don'ts,social media diary

Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…