We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
From the category archives:
white papers checklists
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 21 comments 5,837 views
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 5,033 views
in a analyticy taking actionable metrics,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 14 comments 5,770 views
in a analytics usability & friendliness,a analyticy taking actionable metrics,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
ComMetrics weekly review: 1-2-3, digi-minimalism!
by Urs E. Gattiker on 2011/01/03 · 11 comments 3,292 views
in e marketing 101 social media trendwatch,social media diary,white papers checklists,white papers research
Social media monitoring, social media strategy: 3 required duties for 2011 to avoid getting frustrated with social media or having a PR disaster on your hands.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
5 elements of effective social media monitoring
by Urs E. Gattiker on 2010/09/22 · 24 comments 10,051 views
in a analytics smarter KPIs,b why benchmark analytics,white papers checklists
Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.
Tagged as: buzz marketing, social media marketing, social media marketing tool, social media measurement, social media monitoring
