How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
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white papers research
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 84 comments 8,422 views
in e marketing 101 social media trendwatch,social media diary,white papers research
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 27 comments 7,054 views
in a dos and don'ts,d business ethics,f standards - terms of the art,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 14 comments 5,770 views
in a analytics usability & friendliness,a analyticy taking actionable metrics,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Smartphone shoppers: What about coupons?
by Urs E. Gattiker on 2011/06/02 · 7 comments 4,358 views
in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research
US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.
Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 17 comments 5,758 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
Tagged as: assessment tests, client engagement, Google preferences, scientific discovery process, social media measurement, think outside the box, why benchmark
