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Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.

Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!

Our summary of who we met in social media space, metrics trends and marketing buzz: Google and Twitter backlash, Steve Jobs, IBM, facial recognition software.

Mashable and TIME’s Twitter failure

by Urs E. Gattiker on 2009/10/01 · 15 comments 6,494 views

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Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.

Okay, so everybody is making a video and YouTube is king. Your boss is convinced that you have to put more videos on YouTube to reach and engage a larger audience. As an owner of an SME, do you care about traffic and the fuzzy feeling and buzz you might get or is it the [...]