Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
From the category archives:
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Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 4,758 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 3,776 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
ComMetrics weekly review: No Flash? No go!
by Urs E. Gattiker on 2010/05/31 · 11 comments 4,573 views
Our summary of who we met in social media space, metrics trends and marketing buzz: Google and Twitter backlash, Steve Jobs, IBM, facial recognition software.
Tagged as: adobe ecosystem, apple ecoystem, Content Power Ratings, Facebook, internet blogging, leadership quality, media channels, Twitter content
Mashable and TIME’s Twitter failure
by Urs E. Gattiker on 2009/10/01 · 15 comments 6,494 views
Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.
Tagged as: Audi, buzz marketing, ComcastCares on Twitter, hyper-local marketing, mobile tag, Second Life, Sir Martin Sorrell, social media measurement, Wall Street and Twitter, Web 2.0, wef davos 2010 Twitter squatting, WPP
SMIuk08 Conference: So blogs are dead or is your CEO’s video on YouTube the answer?
by Urs E. Gattiker on 2008/06/12 · 2 comments 1 views
Okay, so everybody is making a video and YouTube is king. Your boss is convinced that you have to put more videos on YouTube to reach and engage a larger audience. As an owner of an SME, do you care about traffic and the fuzzy feeling and buzz you might get or is it the [...]
Tagged as: #SMIuk08, blog, brand, c micro-blogging Twitter, engaging customers, joining the conversation, SMIuk09, social media influence, social networks, video, video versus blog
