• http://www.clarksonsclassiccars Maree

    Hi there,

    I’m a new Twitterer and when I joined, I asked the question ‘What is this Twitter all about?’ And I still don’t get it – how can you have any impact when you’re only allowed one sentence to tell your story? Is there a secret to this?
    Like “I sell ……….” and a website address? I would love an explanation of Twitter (your above article doesn’t do it for me, because it sound like you’re talking about a website and not Twitter) – what content can you possibly enter in 240 characters or less?


  • http://Updateonmyquestion Maree

    and as Jeremiah Owyang on Afrigator says, for discussions he switches to e-mail – what’s the point of Twitter then?


  • Urs E. Gattiker


    Thanks for the comment and, yes, you raise an important question.

    For me Twitter is a bit like using an SMS on my mobile, except it goes out to a few more people than 1. So I try to be somewhat more formal than when I send an SMS to my partner.

    For me Twitter is to learn (e.g., in part it is who you follow and not who follows you) and to share insights and information with people who care for my tweets (clients and potential ones).

    I sometimes share a good link with my followers on @ComMetrics or even have a series of posts to have more characters than 140 :-) as my Twitter archive shows also on @WEFdavos

    In fact, having too many tweets using the @username reply function such as:

      thanks for the tweet will call you tomorrow

    is not appreciated by my followers – busy people. As I pointed out in my post, very likely it also depends on where your followers come from. Some places people are bit more formal than elsewhere and English not being their first language…. you know what I mean.

    For this reason, I prefer using D username if I need to send you something more personal that may not contain valuable insights for the rest of the people getting my tweets. YES, if a tweet starts a discussion I prefer using e-mail like Jeremiah :-) and than I might write a blog post about what I learned, as I did here.

    I think at this stage you have to figure out what you want to accomplish with your Twitter account or your exercise program. Once the objectives have been laid out you decide on 2 objectives. Then try to achieve these 2 obj. for a couple of months. At that time, how about reviewing and deciding if it is working for you?

    It took me a few months to figure out and learn where I wanted to be and once it became clearer, I wrote it down (see above) and started a few more Twitter accounts to better target my tweets.

    I hope this helps you a bit in trying to decide the best approach for you. Thanks for sharing.

  • http://web-strategist.com/blog Jeremiah Owyang


    Thanks. I’m being sensitive to not overload people with tweets that may not relate to them. As you might imagine my 18 tweets a day on average can be very noisy as it is for people.

    It’s important to use the right tool for the right job. If I had less of a network, I would change my behavior –and would prob be more conversational.

    Thanks commetrics for the detailed analysis

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  • http://heyamaretto.wordpress.com Diane Guercio

    Using a tool like tweetdeck can help people to filter out the “noise”. I tweet a lot- on and off throughout the day, because my base comes and goes and I want to connect with as many as I can. Twitter is a huge online conversation. Many people, when they first start, don’t understand- they see it as status updates and have difficulty picking up the different conversational threads and adding to them.
    Retweeting (RT @name) is useful for continuing the spread of information or bringing it back to the top of the “stream while crediting its origins.


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  • http://www.naijapulse.com Yinkuze

    Another great article from ComMetrics.

    My observations below:

    "For me Twitter is to learn (e.g., in part it is who you follow and not who follows you)" - Urs E. Gattiker

    "Lesson 3 - Whichever way you decide to go is probably less important than being aware that changing how you do things along the way might upset some of your followers." - Urs E. Gattiker

    If Twitter is primarily about who we follow, why do we need to try please the people following us?.

    ''P.P.S. Tweeting something like "Happy Valentine’s day, I’m so glad to have my wife!” might go down nicely on your US personal Twitter account, but would probably fail to provide a Twitter-beacon for your brand with C-level type followers in a country like Saudi Arabia or Germany. "- Urs E. Gattiker

    "Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?" - Twitter website

    Before Twitter is anything else, it is first and foremost a status update service, I would therefore happily twitter “Happy Valentine’s day, I’m so glad to have my wife!” and not bother if it goes down with anybody or not.

    "Based on the five lessons I learned and described above, I decided to split content and create three additional Twitter accounts to help better serve our current and potential customers." - Urs E. Gattiker

    To keep everyone happy and to keep tweet relevant to both followers and folowees, I think its good to do the above, however maintaining multiple Twitter accounts will require some extra work .

    "What can you say in less that 140 characters - Maree"

    That is the beauty of Twitter, because you’ve got only 140 characters to say whatever you have to say, you therefore really do think about it very well before you say it, the result is usually good.

    @yinkuze on NaijaPulse – A microblogging service.

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  • http://www.find-the-right-psychic.co.uk Tim psychic readings online

    About three months before I joined twitter, but with out proper perception, i don’t get more followers. But these are really very nice tips. Thanks for providing such valuable tips.
    .-= ´s last blog ..TESTIMONIALS FOR TANIA CHESLAW =-.

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