Comments on: KPI experts’ top 5 secrets

By: Boosting ROI through social media measurement » marketing metrics, social media leads, brand mentions in social media, best metrics, best practice, cost-benefit analysis, right blog metrics, » ComMetrics

Tue, 29 Jun 2010 23:08:01 +0000

[...] and unique visitors are not necessarily best practice when it comes to useful Key Performance Indicator(s) [...]

By: Measuring ROI: Why it fails - KPI, ROI, cost-benefit analysis, social media monitoring, best metrics, best practice, blog benchmark, brand monitoring, benchmark software, social media, - ComMetrics: social media monitoring => best practice

Fri, 27 Nov 2009 06:52:45 +0000

[...] Sounds simple, but you have to identify what you mean by quality regarding comments. For instance, is it based on the number of words in each comment, links to posts or white papers elsewhere on the web, or something altogether different? (See also: KPI experts’ 5 secrets.) [...]

By: Elaine Gantz Wright

Elaine Gantz Wright — Thu, 08 Oct 2009 13:35:15 +0000

Urs, thanks for this insightful material. Very interesting, helpful stuff. Great points on metrics nuances.

By: Very useful links: Audi to Ecofootprint via PlayStation

Very useful links: Audi to Ecofootprint via PlayStation — Mon, 28 Sep 2009 04:44:39 +0000

[...] UBS to Levi’s via CBS for week 34. Very useful links: Microsoft vs. Facebook vs. SAP for week 35. Very useful links: Data-theft to tweet-deaths via free tools for week 36. Very useful links: NFL bans Twitter, now with adverts for week 37. Very useful [...]

By: Urs E. Gattiker

Urs E. Gattiker — Wed, 23 Sep 2009 11:44:54 +0000

Dear Megumi and Joseph
Thanks for the encouragement and positive feedback.
Needless to say, whatever one does with social media somehow one has to show

a) how it helps the bottom line (whatever you use as a measure) and
b) will it result in a better conversation, greater word of mouth amplification for a longer time to be read by more customers

Finally, unless customers use the technology, why try to launch a social network on Ning or anywhere else.
Looking forward to your next comment. Thanks so much for sharing.

Urs
@ComMetrics
.-= ´s last blog ..The importance of competitive benchmarking =-.

By: Very useful links: Real Madrid to GM via Twitter - best practice, KPI, benchmark, baseline measurement, social media monitoring, virtual world revenues, best metrics, - ComMetrics: social media monitoring => best practice

Sun, 20 Sep 2009 17:35:28 +0000

[...] CyTRAP Labs GmbH, Zurich, Fon +41 (0)44 272-1876 ← KPI experts’ top 5 secrets [...]

By: joseph

joseph — Sat, 19 Sep 2009 18:15:17 +0000

Like you pointing out the difference between the drivers or operating metrics and the outcomes such as ROI.

I find ROI discussions regarding social media including blogging and micro-blogging such as Twitter not that helpful. Your post is a real exception. Thanks.

By: Tweets that mention KPI experts’ top 5 secrets - social media analytics, social media tracking, best practice, benchmark, KPI, ROI, baseline measurement, social media activities - ComMetrics: social media monitoring => best practice -- Topsy.com

Fri, 18 Sep 2009 01:31:55 +0000

[...] This post was mentioned on Twitter by World Economic Forum, fransgaard, Cédric Braem, Henri-Paul Royand others. Henri-Paul Roy said: KPI experts’ top 5 secrets -: social media monitoring => best practice http://ow.ly/pKUq [...]

By: Megumi Oyanagi

Megumi Oyanagi — Thu, 17 Sep 2009 09:06:33 +0000

Agree.
KPI, metrics and ROI of marketing, branding, social media & website are difficult to define, set and execute appropriately aligning with business goal but necessary.