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	<title>Comments on: Social media marketing: 2 trends for 2010</title>
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	<link>http://commetrics.com/articles/leverage-best-practice/</link>
	<description>benchmark social media, benchmark report, improve performance, web analytics, customised services, KPI, scorecard, Kennzahlen soziale Medien, social media strategie Loesungungen</description>
	<lastBuildDate>Fri, 03 Sep 2010 02:30:00 +0200</lastBuildDate>
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	<item>
		<title>By: Robert Portman</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-10915</link>
		<dc:creator>Robert Portman</dc:creator>
		<pubDate>Fri, 03 Sep 2010 02:30:00 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-10915</guid>
		<description>I tried to test this, nice post... like your ideas.  Thanks</description>
		<content:encoded><![CDATA[<p>I tried to test this, nice post&#8230; like your ideas.  Thanks</p>
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		<title>By: Very useful links: Google to Barcamp Liechtenstein via Amazon - barcamp, barcamp Liechtenstein, barcamp Vaduz, social media monitoring, best metrics, blog benchmark, brand monitoring, benchmark software, social media, best practice, KPI, - ComMetrics: soc</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-7484</link>
		<dc:creator>Very useful links: Google to Barcamp Liechtenstein via Amazon - barcamp, barcamp Liechtenstein, barcamp Vaduz, social media monitoring, best metrics, blog benchmark, brand monitoring, benchmark software, social media, best practice, KPI, - ComMetrics: soc</dc:creator>
		<pubDate>Sat, 28 Nov 2009 11:03:20 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-7484</guid>
		<description>[...] Labs GmbH, Zurich, Fon +41 (0)44 272-1876     ← 2010 trends: Social media marketing Measuring ROI: Why it fails [...]</description>
		<content:encoded><![CDATA[<p>[...] Labs GmbH, Zurich, Fon +41 (0)44 272-1876     ← 2010 trends: Social media marketing Measuring ROI: Why it fails [...]</p>
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	<item>
		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-7116</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Mon, 16 Nov 2009 18:44:22 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-7116</guid>
		<description>Veronica
Thanks for this information above, really helpful.... maybe also this virtual show - helping people learn through virtual reality ....
http://www.the1stquestion.com/
Your show is really interesting.  
Thanks so much for sharing.
Ciao  Urs</description>
		<content:encoded><![CDATA[<p>Veronica<br />
Thanks for this information above, really helpful&#8230;. maybe also this virtual show &#8211; helping people learn through virtual reality &#8230;.<br />
<a href="http://www.the1stquestion.com/" rel="nofollow">http://www.the1stquestion.com/</a><br />
Your show is really interesting.<br />
Thanks so much for sharing.<br />
Ciao  Urs</p>
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	</item>
	<item>
		<title>By: Pooky Amsterdam</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-7114</link>
		<dc:creator>Pooky Amsterdam</dc:creator>
		<pubDate>Mon, 16 Nov 2009 18:13:29 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-7114</guid>
		<description>It is both, as the very cost effective, importing of documents is a great feature and 3D modeling capabilities of Second Life are quite superior.  

Check out: 
http://www.yourbusinesschannel.com/show/theweb/1422/creating-business-video-in-second-life

This is a video that provides social marketing advice how to use Second Life. 

There is more interesting stuff providing reasons to use Second Life as a media platform right here:

http://www.pookyamsterdam.com/2009/07/5-reasons-to-use-second-life-as-media.html

I agree with your previous post on the over hyping which had companies and countries in the flawed mindset of &quot;build it &amp; they will come.&quot;  Would you put up a building in real life and just expect people to go to it without proper staffing or events helping people get the most of what is being offered?  I hope not.

Virtual Worlds are having a re-emergence as places to facilitate business as well to launch product and media.
.-= ´s last blog ..&lt;a href=&quot;http://www.pookymedia.com/2008/11/pookys-vision.html&quot; rel=&quot;nofollow&quot;&gt;Live Online Virtual Entertainment&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>It is both, as the very cost effective, importing of documents is a great feature and 3D modeling capabilities of Second Life are quite superior.  </p>
<p>Check out:<br />
<a href="http://www.yourbusinesschannel.com/show/theweb/1422/creating-business-video-in-second-life" rel="nofollow">http://www.yourbusinesschannel.com/show/theweb/1422/creating-business-video-in-second-life</a></p>
<p>This is a video that provides social marketing advice how to use Second Life. </p>
<p>There is more interesting stuff providing reasons to use Second Life as a media platform right here:</p>
<p><a href="http://www.pookyamsterdam.com/2009/07/5-reasons-to-use-second-life-as-media.html" rel="nofollow">http://www.pookyamsterdam.com/2009/07/5-reasons-to-use-second-life-as-media.html</a></p>
<p>I agree with your previous post on the over hyping which had companies and countries in the flawed mindset of &#8220;build it &amp; they will come.&#8221;  Would you put up a building in real life and just expect people to go to it without proper staffing or events helping people get the most of what is being offered?  I hope not.</p>
<p>Virtual Worlds are having a re-emergence as places to facilitate business as well to launch product and media.<br />
.-= ´s last blog ..<a href="http://www.pookymedia.com/2008/11/pookys-vision.html" rel="nofollow">Live Online Virtual Entertainment</a> =-.</p>
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	<item>
		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-7112</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Mon, 16 Nov 2009 17:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-7112</guid>
		<description>Dear Veronica
1st thanks for this comment.
Sometimes I get the impression that virtual worlds came and went again .... a fad whose time has passed. 
For instance, car manufacturers fell all over themselves to join Second Life but have now pretty much left (e.g., car suppliers left the latter again we tweeted about it see also here:

http://commetrics.com/articles/2009-week-39/

As well, once it was a fad to have your deplomatic representation on Second Life - first one was opened by the Maledives that beat Sweden by a day or so ...  Today, countries have abandoned thier virtual consular representations pretty much....

http://commetrics.com/articles/4-lessons-we-can-learn-from-mercedes-benz-aol-and-wells-fargo/

Regardless of the above, however, I look forward to see this idea take off and your company making a splash.

I hope you agree that that Machinima - cinema done on machine - is something for a brand in the B2C field of business but less likely for a B2B venture. Am I wrong? Pls let me know.

Thanks
Regards
Urs</description>
		<content:encoded><![CDATA[<p>Dear Veronica<br />
1st thanks for this comment.<br />
Sometimes I get the impression that virtual worlds came and went again &#8230;. a fad whose time has passed.<br />
For instance, car manufacturers fell all over themselves to join Second Life but have now pretty much left (e.g., car suppliers left the latter again we tweeted about it see also here:</p>
<p><a href="http://commetrics.com/articles/2009-week-39/" rel="nofollow">http://commetrics.com/articles/2009-week-39/</a></p>
<p>As well, once it was a fad to have your deplomatic representation on Second Life &#8211; first one was opened by the Maledives that beat Sweden by a day or so &#8230;  Today, countries have abandoned thier virtual consular representations pretty much&#8230;.</p>
<p><a href="http://commetrics.com/articles/4-lessons-we-can-learn-from-mercedes-benz-aol-and-wells-fargo/" rel="nofollow">http://commetrics.com/articles/4-lessons-we-can-learn-from-mercedes-benz-aol-and-wells-fargo/</a></p>
<p>Regardless of the above, however, I look forward to see this idea take off and your company making a splash.</p>
<p>I hope you agree that that Machinima &#8211; cinema done on machine &#8211; is something for a brand in the B2C field of business but less likely for a B2B venture. Am I wrong? Pls let me know.</p>
<p>Thanks<br />
Regards<br />
Urs</p>
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	<item>
		<title>By: Pooky Amsterdam</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-7109</link>
		<dc:creator>Pooky Amsterdam</dc:creator>
		<pubDate>Mon, 16 Nov 2009 17:03:47 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-7109</guid>
		<description>I see the growth of 3D immersive environments like Second Life being used as media platforms. 

Virtual worlds will be very big in 2010 because they afford dynamic, real time interaction. AVATAR the Movie comes out in December, the iTunes trailer was the largest trailer download in its history. This sets the pace for 2010 

So will Machinima - cinema done on machine, that is. 

PookyMedia has been doing this and winning awards for it too. And the reaction on a business and entertainment front is stunning. We are building branded communities. Highly targeted, high concept and very cost-effective. 

http://www.the1stquestion.com/ 
http://www.pookymediafilms.com/</description>
		<content:encoded><![CDATA[<p>I see the growth of 3D immersive environments like Second Life being used as media platforms. </p>
<p>Virtual worlds will be very big in 2010 because they afford dynamic, real time interaction. AVATAR the Movie comes out in December, the iTunes trailer was the largest trailer download in its history. This sets the pace for 2010 </p>
<p>So will Machinima &#8211; cinema done on machine, that is. </p>
<p>PookyMedia has been doing this and winning awards for it too. And the reaction on a business and entertainment front is stunning. We are building branded communities. Highly targeted, high concept and very cost-effective. </p>
<p><a href="http://www.the1stquestion.com/" rel="nofollow">http://www.the1stquestion.com/</a><br />
<a href="http://www.pookymediafilms.com/" rel="nofollow">http://www.pookymediafilms.com/</a></p>
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	<item>
		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-6982</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Fri, 13 Nov 2009 07:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-6982</guid>
		<description>Dear Erica

Thanks for the comment (flowers).  I find your comment about sharing vs. competing interesting but do you see sharing between:

- company and its clients, 
- between companies, 
- both or
- some kind of other combination?

I see more sharing between professionals (or micro companies /self-employed individuals) on networks like LinkedIn or XING but between large companies in the same industry?

Thanks for sharing. I hope you will reply to this question providing me and the readers with an answer.</description>
		<content:encoded><![CDATA[<p>Dear Erica</p>
<p>Thanks for the comment (flowers).  I find your comment about sharing vs. competing interesting but do you see sharing between:</p>
<p>- company and its clients,<br />
- between companies,<br />
- both or<br />
- some kind of other combination?</p>
<p>I see more sharing between professionals (or micro companies /self-employed individuals) on networks like LinkedIn or XING but between large companies in the same industry?</p>
<p>Thanks for sharing. I hope you will reply to this question providing me and the readers with an answer.</p>
]]></content:encoded>
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		<title>By: Erica McClenny</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-6978</link>
		<dc:creator>Erica McClenny</dc:creator>
		<pubDate>Fri, 13 Nov 2009 03:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-6978</guid>
		<description>From a business standpoint, marketing departments are going to continue to fine tune conversations and collaboration from their consumers vs. marketing AT them. Feedback and contests for input are going to be on the rise for sure.

I think your blog/article is on the money.

The major shift I am seeing is all the social realms merging. I think the &quot;connector&quot; factor is going to be accelerated in 2010. Sharing vs. Competing
.-= &#180;s last blog ..&lt;a href=&quot;http://activerain.com/blogsview/1332058/wake-county-public-library-booksale-2009&quot; rel=&quot;nofollow&quot;&gt;Wake County Public Library Booksale 2009&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>From a business standpoint, marketing departments are going to continue to fine tune conversations and collaboration from their consumers vs. marketing AT them. Feedback and contests for input are going to be on the rise for sure.</p>
<p>I think your blog/article is on the money.</p>
<p>The major shift I am seeing is all the social realms merging. I think the &#8220;connector&#8221; factor is going to be accelerated in 2010. Sharing vs. Competing<br />
.-= &#180;s last blog ..<a href="http://activerain.com/blogsview/1332058/wake-county-public-library-booksale-2009" rel="nofollow">Wake County Public Library Booksale 2009</a> =-.</p>
]]></content:encoded>
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		<title>By: uberVU - social comments</title>
		<link>http://commetrics.com/articles/leverage-best-practice/comment-page-1/#comment-6957</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Thu, 12 Nov 2009 07:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5490#comment-6957</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by WEFdavos: #tips2follow - 2010 trends: Social media marketing: Assessing the success of our.. http://bit.ly/2qf1mf - #metrics2watch...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by WEFdavos: #tips2follow &#8211; 2010 trends: Social media marketing: Assessing the success of our.. <a href="http://bit.ly/2qf1mf" rel="nofollow">http://bit.ly/2qf1mf</a> &#8211; #metrics2watch&#8230;</p>
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