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	<title>Comments on: Measuring ROI: Why it fails</title>
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	<link>http://commetrics.com/articles/metrics-2/</link>
	<description>benchmark social media, benchmark report, improve performance, web analytics, customised services, KPI, scorecard, Kennzahlen soziale Medien, social media strategie Loesungungen</description>
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		<title>By: Social media DO’s and DON’Ts: 8 job search essentials » career management, resume, CV, job search, social media monitoring, best metrics, best practice, cost-benefit analysis, social media marketing, reputation, brand management, » ComMetrics</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-9750</link>
		<dc:creator>Social media DO’s and DON’Ts: 8 job search essentials » career management, resume, CV, job search, social media monitoring, best metrics, best practice, cost-benefit analysis, social media marketing, reputation, brand management, » ComMetrics</dc:creator>
		<pubDate>Wed, 18 Aug 2010 05:38:42 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-9750</guid>
		<description>[...] you have established your blog, social network profiles and so forth it is time to take an initial baseline measure. Then you can start benchmarking and tracking your progress with My.ComMetrics.com or other [...]</description>
		<content:encoded><![CDATA[<p>[...] you have established your blog, social network profiles and so forth it is time to take an initial baseline measure. Then you can start benchmarking and tracking your progress with My.ComMetrics.com or other [...]</p>
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		<title>By: Budgeting for SM: Cost-benefit analysis vs. ROI - blog benchmark, KPI, ROI, KISS, SMART metrics, social media monitoring, best metrics, best practice, benchmark software, cost-benefit analys is,social media - ComMetrics: Developing strategic KPIs, best me</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7524</link>
		<dc:creator>Budgeting for SM: Cost-benefit analysis vs. ROI - blog benchmark, KPI, ROI, KISS, SMART metrics, social media monitoring, best metrics, best practice, benchmark software, cost-benefit analys is,social media - ComMetrics: Developing strategic KPIs, best me</dc:creator>
		<pubDate>Thu, 03 Dec 2009 06:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7524</guid>
		<description>[...] of my recent posts entitled Measuring ROI: Why it fails provoked the following comment from esteemed expert Olivier Blanchard:  Urs, I’m a little [...]</description>
		<content:encoded><![CDATA[<p>[...] of my recent posts entitled Measuring ROI: Why it fails provoked the following comment from esteemed expert Olivier Blanchard:  Urs, I’m a little [...]</p>
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		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7428</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Sun, 22 Nov 2009 18:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7428</guid>
		<description>Hi Pam
I think Return on Involvement is a much better term than Return on Investement.
I have also suggested Return on Involvement as we use with http://My.comMetrics.com
http://howto.commetrics.com/influence/involvement/
But I agree with you that we need much more discussion about this:
http://howto.commetrics.com/articles/blog-metrics-1/
Pam, thanks for your comment and I hope we can move this discussion to a higher level.
Salue
Urs
@comMetrics</description>
		<content:encoded><![CDATA[<p>Hi Pam<br />
I think Return on Involvement is a much better term than Return on Investement.<br />
I have also suggested Return on Involvement as we use with <a href="http://My.comMetrics.com" rel="nofollow">http://My.comMetrics.com</a><br />
<a href="http://howto.commetrics.com/influence/involvement/" rel="nofollow">http://howto.commetrics.com/influence/involvement/</a><br />
But I agree with you that we need much more discussion about this:<br />
<a href="http://howto.commetrics.com/articles/blog-metrics-1/" rel="nofollow">http://howto.commetrics.com/articles/blog-metrics-1/</a><br />
Pam, thanks for your comment and I hope we can move this discussion to a higher level.<br />
Salue<br />
Urs<br />
@comMetrics</p>
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		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7427</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Sun, 22 Nov 2009 18:19:28 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7427</guid>
		<description>Maddie

Thanks for the flowers but I really love your tape no question about it.

Ciao

Urs
@ComMetrics</description>
		<content:encoded><![CDATA[<p>Maddie</p>
<p>Thanks for the flowers but I really love your tape no question about it.</p>
<p>Ciao</p>
<p>Urs<br />
@ComMetrics</p>
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		<title>By: Pam Dyer</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7425</link>
		<dc:creator>Pam Dyer</dc:creator>
		<pubDate>Sun, 22 Nov 2009 16:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7425</guid>
		<description>Terrific post! Marketers continue to struggle with how to measure social media. It&#039;s difficult to quantify the &quot;new&quot; ROI: Return on Involvement. We&#039;re all learning as we go along.</description>
		<content:encoded><![CDATA[<p>Terrific post! Marketers continue to struggle with how to measure social media. It&#8217;s difficult to quantify the &#8220;new&#8221; ROI: Return on Involvement. We&#8217;re all learning as we go along.</p>
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		<title>By: Maddie Grant</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7304</link>
		<dc:creator>Maddie Grant</dc:creator>
		<pubDate>Thu, 19 Nov 2009 20:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7304</guid>
		<description>Great post!!  Thanks for the link love too.  The ROI question is one that everyone&#039;s talking about but not many have the answers yet; we&#039;ll only learn by doing!
.-= &#180;s last blog ..&lt;a href=&quot;http://www.socialfish.org/2009/11/doing-social-media-for-your-organization.html&quot; rel=&quot;nofollow&quot;&gt;Doing Social Media for your organization?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great post!!  Thanks for the link love too.  The ROI question is one that everyone&#8217;s talking about but not many have the answers yet; we&#8217;ll only learn by doing!<br />
.-= &#180;s last blog ..<a href="http://www.socialfish.org/2009/11/doing-social-media-for-your-organization.html" rel="nofollow">Doing Social Media for your organization?</a> =-.</p>
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