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	<title>Comments on: Measuring ROI: Why it fails</title>
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		<title>By: Budgeting for SM: Cost-benefit analysis vs. ROI - blog benchmark, KPI, ROI, KISS, SMART metrics, social media monitoring, best metrics, best practice, benchmark software, cost-benefit analys is,social media - ComMetrics: Developing strategic KPIs, best me</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7524</link>
		<dc:creator>Budgeting for SM: Cost-benefit analysis vs. ROI - blog benchmark, KPI, ROI, KISS, SMART metrics, social media monitoring, best metrics, best practice, benchmark software, cost-benefit analys is,social media - ComMetrics: Developing strategic KPIs, best me</dc:creator>
		<pubDate>Thu, 03 Dec 2009 06:01:51 +0000</pubDate>
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		<description>[...] of my recent posts entitled Measuring ROI: Why it fails provoked the following comment from esteemed expert Olivier Blanchard:  Urs, I’m a little [...]</description>
		<content:encoded><![CDATA[<p>[...] of my recent posts entitled Measuring ROI: Why it fails provoked the following comment from esteemed expert Olivier Blanchard:  Urs, I’m a little [...]</p>
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		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7428</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Sun, 22 Nov 2009 18:24:43 +0000</pubDate>
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		<description>Hi Pam
I think Return on Involvement is a much better term than Return on Investement.
I have also suggested Return on Involvement as we use with http://My.comMetrics.com
http://howto.commetrics.com/influence/involvement/
But I agree with you that we need much more discussion about this:
http://howto.commetrics.com/articles/blog-metrics-1/
Pam, thanks for your comment and I hope we can move this discussion to a higher level.
Salue
Urs
@comMetrics</description>
		<content:encoded><![CDATA[<p>Hi Pam<br />
I think Return on Involvement is a much better term than Return on Investement.<br />
I have also suggested Return on Involvement as we use with <a href="http://My.comMetrics.com">http://My.comMetrics.com</a><br />
<a href="http://howto.commetrics.com/influence/involvement/">http://howto.commetrics.com/influence/involvement/</a><br />
But I agree with you that we need much more discussion about this:<br />
<a href="http://howto.commetrics.com/articles/blog-metrics-1/">http://howto.commetrics.com/articles/blog-metrics-1/</a><br />
Pam, thanks for your comment and I hope we can move this discussion to a higher level.<br />
Salue<br />
Urs<br />
@comMetrics</p>
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		<title>By: Urs E. Gattiker</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7427</link>
		<dc:creator>Urs E. Gattiker</dc:creator>
		<pubDate>Sun, 22 Nov 2009 18:19:28 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7427</guid>
		<description>Maddie

Thanks for the flowers but I really love your tape no question about it.

Ciao

Urs
@ComMetrics</description>
		<content:encoded><![CDATA[<p>Maddie</p>
<p>Thanks for the flowers but I really love your tape no question about it.</p>
<p>Ciao</p>
<p>Urs<br />
@ComMetrics</p>
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		<title>By: Pam Dyer</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7425</link>
		<dc:creator>Pam Dyer</dc:creator>
		<pubDate>Sun, 22 Nov 2009 16:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7425</guid>
		<description>Terrific post! Marketers continue to struggle with how to measure social media. It&#039;s difficult to quantify the &quot;new&quot; ROI: Return on Involvement. We&#039;re all learning as we go along.</description>
		<content:encoded><![CDATA[<p>Terrific post! Marketers continue to struggle with how to measure social media. It&#8217;s difficult to quantify the &#8220;new&#8221; ROI: Return on Involvement. We&#8217;re all learning as we go along.</p>
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		<title>By: Maddie Grant</title>
		<link>http://commetrics.com/articles/metrics-2/comment-page-1/#comment-7304</link>
		<dc:creator>Maddie Grant</dc:creator>
		<pubDate>Thu, 19 Nov 2009 20:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://commetrics.com/?p=5649#comment-7304</guid>
		<description>Great post!!  Thanks for the link love too.  The ROI question is one that everyone&#039;s talking about but not many have the answers yet; we&#039;ll only learn by doing!
.-= &#180;s last blog ..&lt;a href=&quot;http://www.socialfish.org/2009/11/doing-social-media-for-your-organization.html&quot; rel=&quot;nofollow&quot;&gt;Doing Social Media for your organization?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great post!!  Thanks for the link love too.  The ROI question is one that everyone&#8217;s talking about but not many have the answers yet; we&#8217;ll only learn by doing!<br />
<span class="cluv"> &#180;s last blog ..<a href="http://www.socialfish.org/2009/11/doing-social-media-for-your-organization.html">Doing Social Media for your organization?</a> <span class="heart_tip_box"><img class="heart_tip" alt="My ComLuv Profile" border="0" width="16" height="14" src="http://commetrics.com/wp-content/plugins/commentluv/images/littleheart.gif"/></span></span></p>
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