Posts tagged as:

actionable metrics

Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.

Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.

4 tips for successful tweeting

by Urs E. Gattiker on 2010/05/26 · 20 comments 7,531 views

in c micro-blogging Twitter

Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.

The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.

Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?

This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.

ComMetrics weekly review: Friendfeed to Berlusconi

by Urs E. Gattiker on 2009/08/09 · 13 comments 8,847 views

in social media diary

ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Oscar Grübel avoids using social media to save UBS while Silvio Berlusconi has more pictures taken of his sexual escapades to bolster his image? The mind boggles.

ComMetrics weekly review: Nikon to Wii via Yahoo!

by Urs E. Gattiker on 2009/08/02 · 14 comments 12,172 views

in social media diary

ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Yahoo! is getting into bed with Microsoft? Meanwhile, researchers reveal Google Android and Windows Mobile smartphones, as well as iPhones, can be hacked. Oh goody.

ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.

ComMetrics weekly review: Facebook to Morgan Stanley

by Urs E. Gattiker on 2009/07/19 · 8 comments 8,573 views

in social media diary

ComMetrics Week in Review – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.