Posts tagged as:

analytics

Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.

3 reasons non-fiction books get ignored

by Urs E. Gattiker on 2011/04/28 · 6 comments 9,261 views

in a dos and don'ts,social media diary

Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…

According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?

This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.

The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.

APIs and widgets are being part of the same strategy. Both are freeing up your content to propagate around the blogosphere or web. This helps spreading your message and/or functionality. This post explains how you can achieve this goal a bit smarter and faster. Almost everybody will tell you that if you wish to survive […]