ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Posts tagged as:
Posts tagged as:
by Urs E. Gattiker on 2011/11/03 · 17 comments 9,980 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
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CyTRAP Labs is a company offering monitoring and tracking tools for analysis of corporate blogs that are used for comparing social media stats and metrics.
> We also help companies with:1. Developing a social media strategy
2. Implementing the strategy
3. Benchmarking: Social media audit
4. Process evaluation & improvement
CyTRAP BlogRank gives you a spot on view of your corporate blog’s performance (click URL)
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
CyTRAP Labs: Essential source for actionable metrics
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