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	<title>ComMetrics &#187; barcamp Liechtenstein</title>
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		<title>ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon</title>
		<link>http://commetrics.com/articles/2009-week-46/</link>
		<comments>http://commetrics.com/articles/2009-week-46/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 18:29:36 +0000</pubDate>
		<dc:creator>Urs E. Gattiker</dc:creator>
				<category><![CDATA[social media diary]]></category>
		<category><![CDATA[barcamp]]></category>
		<category><![CDATA[barcamp Liechtenstein]]></category>
		<category><![CDATA[bcli]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[c corporate blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google does evil]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Swiss privacy commissioner]]></category>

		<guid isPermaLink="false">http://commetrics.com/?p=5664</guid>
		<description><![CDATA[ComMetrics Week in Review: Smart social media marketing, from Google to a super barcamp in Vaduz and Amazon spamming Twitter accounts, free tools and more!]]></description>
			<content:encoded><![CDATA[<p></p>
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<p><a href="http://barcamp.li/index.php/BarCamp_Liechtenstein_2009" target="_blank"><img style="font-size: 16px;vertical-align: baseline;background-color: transparent;float: left;padding: 0px;margin: 10px;border: 0px initial initial" src="http://www.cytrap.eu/files/ComMetrics/2009/image/11/2009-11-15_barcamp-Liechtenstein-Logo.gif" border="1" alt="Image - tweet by ComMetrics - #tools2watch = often analytics products show you many things, but they neither tell you what nor how to get the info #measure" width="200" height="100" /></a>Every week we tweet about a lot of fascinating stuff, highlighting <strong>great content that is of interest to social media folks and corporate bloggers</strong>. The best way to keep track is by simply following us on Twitter. If you already follow too many people to keep track of, however, this weekly compilation provides you with our top tweets for the previous seven days.</p>
<p>Our <strong>top stories</strong> include how <strong>Barcamp Liechtenstein outdid most by creating a place to crash for attendees&#8217; kids</strong>, how <strong>Google is upsetting the privacy-loving Swiss</strong> and getting taken to court, how <strong>Amazon encourages affiliates to spam their Twitter followers</strong>, why and how <strong>charities can use the Internet to raise funds</strong>, and how <strong>luxury brands are trying to use social media better</strong>. Plus, check out some <strong>free Twitter tools</strong> to better manage your brand on social networks.<span id="more-5664"></span></p>
<p>In case you missed the last six weeks’ best links:</p>
<p><a title="What happened - GM and eBay stop collaboration, Barcamp, Windows 7 problems and more." href="http://commetrics.com/articles/2009-week-43/" target="_blank"><strong>Very useful links: BarCamp to Morgan Stanley via eBay</strong></a> for week 43.<br />
<a title="what happened with Google Groups and why do this tools work so well" href="http://commetrics.com/articles/2009-week-44/" target="_blank"><strong>Very useful links: White House to Google Groups</strong></a> for week 44.<br />
<strong><a title="Barcelona’s Picasso Museum and the Museum of Modern Art are blazing the social media trail, a great Webinar you’ll definitely want to fit into your schedule, why Google’s Dashboard is not alleviating the European Commission’s concerns about user privacy," href="http://commetrics.com/articles/2009-week-45/" target="_blank">Very useful links: Xing to Picasso via MoMA</a></strong> for week 45.</p>
<p>Don&#8217;t miss the upcoming week! Sign up with your email right now to get it first:</p>
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<p>If you are a #Xing member (if not, you can <strong>join for free</strong>): Recently, <a title="join now - get the latest intel, tips, tricks - share with and learn from experts like yourself" href="https://www.xing.com/net/smmetrics/" target="_blank"><strong>we launched the Social Media Monitoring group &#8211; be one of the first 100 inaugural members</strong></a>! Your <strong><a title="Xing - Social Media Measurement group - how to make sense out of it all - experts sharing latest intel - insight instead of hindsight" href="http://www.xing.com/group-47361.df6cc4" target="_blank">personal invitation is here</a></strong> #measure #publicrelations</p>
<p><strong>B2B &#8211; Luxury Labels, Manufacturing</strong><br />
#Versace, #Gucci, #Ferragamo: <a title="why the luxury brands already started changes in December of 2008 to blaze down the social media trail in 2010" href="http://commetrics.com/articles/leverage-best-practice/" target="_blank">2010 Social Media Challenges</a></p>
<p><strong>FREE Tools for Twitter and Facebook: Tips and tricks</strong><br />
<a title="who did you follow first when you started using Twitter is the question - get the answer" href="http://twittas.com/first/" target="_blank">Who were your first followers</a>? #tools2watch</p>
<p><strong><a title="more trend analysis that you might want to check out" href="http://understanding.webtrends.com/forms/A9Fall" target="_blank">WebTrends 9: Get the trends, customer intel and more</a></strong> #measure</p>
<p><strong>Trends to watch &#8211; museums, not-for-profits, WOW</strong><br />
<strong><a title="why freemium is a way to go but focus on premium to better tailor your product" href="http://www.feverbee.com/2009/11/the-pros-and-cons-of-charging-for-membership.html" target="_blank">Very useful: The pros and cons of charging for membership</a></strong> #strategy #freemium #MyComMetrics</p>
<p><strong><a title="the virtual world can be used to get your herd of cattle together to raise the money you need for your charity - read this - it works" href="http://www.theglobeandmail.com/news/technology/charities-finally-cashing-in-on-web-20-revolution/article1357488/" target="_blank">How charities use Web 2.0 technology to raise money</a></strong> #crowdsourcing for a good cause #trendwatch</p>
<p>Discounts drive users to engage with brands: <strong><a title="so people become your Facebook fans just to get the discount coupons - is that engagement?" href="http://www.pamorama.net/2009/11/11/discounts-drive-users-to-engage-with-brands/" target="_blank">Primary reason for friending a brand = exclusive deals</a></strong> &#8211; this is clearly a US phenomenon but does not apply in Germany or France.</p>
<p><strong><a title="technology is value-free BUT Amazon makes a mockery out of Twitter's usefulness to get its affiliates to spam their followers to collect a small commission - how low we have sunk just to make a buck" href="http://www.pamorama.net/2009/11/09/amazon-turns-to-twitter-to-boost-affiliate-marketing-is-it-spam/" target="_blank">Amazon Turns to Twitter to Boost Affiliate Marketing. Is it Spam</a></strong>? #things2read #trends2watch</p>
<p><a title="usage is growing amongst the c-suite people" href="http://blogs.cisco.com/ciscotalk/marketing/comments/executives_social_media_the_door_is_open/" target="_blank"><strong>Executives &amp; social media – the door is open</strong></a>: The truth about usage and why one should invest NOW and use it &#8211; #csuite2watch</p>
<p><strong>White and research papers &#8211; presentation slides &#8211; trendwatch</strong><br />
<a title="get the insights from the formula 1 team of web analytics - fasten your seat belt" href="http://commetrics.com/download/15/" target="_blank"><strong>Nokia White Paper</strong>: Evaluating your online success with Web Analytics &#8211; a MUST read</a> #metrics2watch</p>
<p><em>#bcli09 <a title="gemeinn&#252;tzige Institutionen - wie es besser geht beim Nutzen von sozialen Medien" href="http://commetrics.com/download/16/" target="_blank"><strong>Soziale Medien f&#252;r gemeinn&#252;tzige Einrichtungen</strong>: Wie nutzt man diese besser</a> &#8211; Slides ONLINE inklusive Checklisten und Links zur Umsetzung</em></p>
<p><em>#bcli09 <strong><a title="die Kinderecke - vielmehr als 'ne Ecke, Aktion pur fuer die Kleinen - super Betreuungsteam" href="http://www.barcamp.li/index.php/BarCamp_Liechtenstein_2009" target="_blank">Was war so richtig innovativ am barcamp Liechtenstein? Die Kinderbetreueung &#8211; einfach super</a></strong></em></p>
<p><strong>Social Media &#8211; information security, privacy</strong><br />
<a title="short summary in English" href="http://www.swissinfo.ch/eng/news_digest/Google_faces_court_action_over_Street_View.html?siteSect=104&amp;sid=11487983&amp;cKey=1258107355000&amp;ty=nd" target="_blank"><strong>Swiss #Privacy Commissioner tells #Google #Streetview: enough is enough, see you in court</strong></a> &#8211; 8 cities were included, Commissioner received 105 complaints =&gt; <strong>wants to clarify if people have the right to force Google to anonymise them if they are pictured in some street views</strong>. The court also needs to address privacy regarding people&#8217;s backyards &#8211; can Street View show these images or does the law not allow this because it violates people&#8217;s right to privacy =&gt; view <a title="Google Streeview - Swiss Privacy Commissioner's court case" href="http://www.news-service.admin.ch/NSBSubscriber/message/de/30087" target="_blank">press release and court submission</a>.</p>
<p><a title="Google Streetview - Swiss Privacy Commissioner's court case" href="http://www.news-service.admin.ch/NSBSubscriber/message/de/30087" target="_blank"></a>Since late August the <strong>Privacy Commissioner has been trying to get Google to fix these things</strong>. Unfortunately, besides talking, Google did not give an inch or claimed it was unable to address matters due to technical inabilities as revealed in consultation session minutes. Now the courts will have to sort it out, but the company&#8217;s claim to do no evil has clearly been violated by <strong>Google&#8217;s bullying behavior</strong>. If the court rejects the case it is very likely that parliament will approve the necessary changes to law to get Google to heel.</p>
<p><strong>What did we miss this week</strong>? Please add your tweet about what we missed in a comment below. Thank you.</p>

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