Posts tagged as:

best metrics

Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?

What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.

5 steps beyond viral marketing

by Urs E. Gattiker on 2010/03/17 · 45 comments 16,474 views

in c corporate blogging

A long-term sustainable impact with a corporate blog is much better than a short-term media splash. Follow these 5 steps and tips to make it happen for you.

Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.

Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!

Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.

Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!

2010 trends: Data and mobile communication

by Urs E. Gattiker on 2009/11/05 · 59 comments 16,820 views

in d business ethics

Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.