Posts tagged as:

blog benchmarking

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.

According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?

This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.

The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.

BlogCamp 4: Insights to share

by Urs E. Gattiker on 2009/03/26 · 14 comments 8,772 views

in e marketing 101 KISS

Building a better mousetrap to improve your personal brand, image and reputation while building trust and confidence – the ropes to skip.

We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.

Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.

Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.