Posts tagged as:

brand management

How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…

Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.

Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.

Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.

Social media metrics, ambush marketing DOs and DON’Ts: Google tries copying Facebook AGAIN, Tod’s pushes the trend of emphasizing heritage among luxury brands.

Social media trends: Pepsi’s charity contest

by Urs E. Gattiker on 2010/03/04 · 13 comments 11,703 views

in d business Fortune 500

JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.

Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.

Social media analytics matter. This post addresses the challenges for blogging politicians, such as the Obama-Biden ’08 dream-team and John McCain’s efforts on Twitter ;-). Politicians are using social media for reaching out to the public more effectively. How effective are they? Ropes to skip ==> we help you move from good practice to best practice when it comes to blogging.