Posts tagged as:

brand monitoring

2010 trends: Data and mobile communication

by Urs E. Gattiker on 2009/11/05 · 59 comments 16,634 views

in d business ethics

Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.

ComMetrics Week in Review: FTC creates double-standard for bloggers, Twitter helps customer engagement, re-focus on inbound marketing. Plus free tools and more!

Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.

ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising …. maybe, Google exploiting your data to do behavioral-based advertising… and more about social media monitoring.

ComMetrics Week in Review: Why users of cloud computing services should worry and how social media analytics and brand monitoring must address ROI.

Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.