Posts tagged as:

Coca-Cola

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

Social media trends: Pepsi’s charity contest

by Urs E. Gattiker on 2010/03/04 · 13 comments 11,257 views

in d business Fortune 500

JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.

This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.