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corporate blogs

Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.

8 reasons that speak for having a corporate blog

by Urs E. Gattiker on 2008/01/22 · 2 comments 1 views

in z uncategorized

The blogging technology platform, when properly executed, provides boards, customers, management, suppliers with a transparent platform to seriously engage one another on the issues. It can provide you with a low-cost, highly effective means to establish a credible dialogue and allow directors and management to obtain feedback from a wider variety of stakeholders with differing […]