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What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]

using the right media mix does help tremendously The city of Zurich has launched a campaign for better security in online chats We tell you, how and why using social media would have given Zurich a greater bang for the buck The online market features images of pedophilia (nude photographs of children in various poses), […]