Posts tagged as:

ethics

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Social media trends: Pepsi’s charity contest

by Urs E. Gattiker on 2010/03/04 · 13 comments 12,607 views

in d business Fortune 500

JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.

Bottomless goody bag: Fair product reviews

by Urs E. Gattiker on 2009/06/10 · 9 comments 13,049 views

in d business ethics

While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?