Posts tagged as:

Financial Times

Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.

Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.

3 reasons non-fiction books get ignored

by Urs E. Gattiker on 2011/04/28 · 6 comments 9,222 views

in a dos and don'ts,social media diary

Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…

Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?

The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.

BlogCamp 4: Insights to share

by Urs E. Gattiker on 2009/03/26 · 14 comments 8,900 views

in e marketing 101 KISS

Building a better mousetrap to improve your personal brand, image and reputation while building trust and confidence – the ropes to skip.

We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.

It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]

Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]